Key principles:

-We are professional and humble.

-We meet and talk to our restaurant partners instead of making assumptions in the office.

-We're willing to get our hands dirty to understand restaurants' struggles. We talk with cooks in greasy kitchens while helping them move groceries to the cellar. We wash dirty cups with waiters when the restaurant is full. We sit with the restaurant crew to review reports after they close at midnight - over a nice cocktail.

-We build deep connections and relationships with our restaurant partners and help them improve their business - with or without our product.

-We are NOT insurance sellers: we do NOT build or promote things to restaurants that do NOT make sense for them.

Key principles:

-Restaurants will only buy from us, stay with us and recommend us if they trust our brand and reputation.

-Building a great reputation and brand takes years, but it can be destroyed in days if we don't protect it.

-Our brand and reputation are represented by our people, our product and our service.

-When things go wrong with our customers, the highest priority is to protect our reputation.

-When our reputation suffers, we restore it not by apologizing, but by learning and improving.

Key principles:

- We innovate with urgency

- We take all feedback from our customers to heart

- We build products with taste: simple to use and beautiful to look at

- We accept imperfection and improve relentlessly

- We are there for restaurants when others are not - from evenings to weekends

Key principles:

-Gastronomy in Europe is super diverse, and our team resembles our customers.

-Our unique cultural connection to our restaurant partners makes us understand and serve them better than any competitor.

-We come from different cultures, speak different languages and often perceive things differently, but there are many things we find in common: we know life is hard, and people have ambition to pursue a better life; people want to be respected and treated fairly; people want to feel heard and appreciated, etc.

-Our combination of different strengths and competences enables us to stand out in gastronomy.

-We try to see each other's superpower than weakness.

Key principles:

-Achieving goal is more important than working hard.

-What we can teach you is very limited, and you will learn most by having the ownership of your job and working with excellent colleague around you.

-When the goal and ownership are clear, everyone in the team is encouraged to move at max speed.

-While moving fast, we accept rough edges and imperfection in both product and commercial execution.

-When we feel the speed is not fast enough, we first ask ourselves "Does everyone have clear goal and ownership?"

Key principles:

- Our team members are more important than any other stakeholder in our business.

- We do not tolerate abusive language or harassing behavior toward our team members, whether from inside or outside the company.

- When team members struggle, we jump in to help. "This is not my job" doesn't exist here.

- When team members ask for help, we are cooperative and constructive.

- We maintain high standards when handing work over to others.

Key principles:

-We treat each other as partner and can talk about anything in the team, as long as it's benevolently meant.

-We challenge assumptions, debate passionately and adopt better ideas when they emerge.

-Change is the only thing that doesn't change — anything can be adjusted to achieve a better outcome, whether it's a process or a feature.

-Feedback is not criticism: anyone in the team can raise feedback or be challenged publicly in any discussion.

-Any question can be asked - there's no such thing as a stupid question.

Key principles:

-Making mistake at work is super normal.

-Making mistake is not silly: find it surprising is.

-We don't punish anyone for a single mistake (unless it's immoral or illegal).

-We encourage sharing of mistakes, whether they are done or going to happen.

-If you make a mistake, by default, we think it's your manager's fault.

Key principles:

-We are here to win for the long run. Until we reach our ultimate vision, we will celebrate every important milestone.

-As a startup, we probably get 80% of things wrong. But when we get something right, we celebrate - even if it's small!

-When a team member achieves something great, we share in their success and feel genuinely happier for them than if it were our own achievement.

Key principles:

-We recognize that life happens and circumstances change - whether it's a new opportunity, personal reasons, professional struggle or a different path forward.

-When someone leaves, we take time to appreciate their contributions and the impact they've made on our journey together.

-We conduct thoughtful exit conversations to learn and improve.

-We part ways professionally but remain connected.

-We wish everyone who moves on genuine success and happiness, knowing that their time with us has made both them and allO better.